In the category Best Practice we won a prestigious international award: The promotional gift award! Together with our customer The Circular beach we have designed and produced a customized jute bag for the “De Grondstofjutters” project.
To keep the Dutch beaches clean, the circular beach bags have been developed and are used to collect waste from the beaches. “Jutten” means “finding stranded goods” so the eco-friendly jute bags have a double meaning, which is underlined by the imprint.
Beach combers can pick up a bag at a beach pavillion or restaurant, and during their walk they can collect the waste they come accross on the beach. The reward for bringing back a full bag is a cup of coffee or soup. The collected waste is being re-used, by students from the Amsterdam University, as raw material for new products such as umbrellas and beach chairs. Last September a total of 280 kg of waste was collected.
In addition to the printout, the bag has additional options like the contrasting color of the handle, the choice of sizes and colors. As a result, the jute bag meets all the criteria required for a sustainable advertising message. Reason enough for winning the Promotional Gift Award in the category “Best Practice”